Frequently asked questions about SEO
What is SEO?
SEO stands for Search Engine Optimizer. It refers to a person capable of optimizing a website to make it appear in first position on search engines.
What is the difference between SEO and SEA?
SEO (Search Engine Optimization) is the process of optimizing your website to appear on the first page of Google “for free”. SEA (Search Engine Advertising) is the way to appear on the first page through paid advertising offered by Google. If a website uses advertising to appear in Google search results, it will be marked with an “Ad” mention.
Why do SEO?
Natural SEO is one of the best traffic channels for attracting prospects. By being visible on search engines like Google, you will have the opportunity to appear when an internet user is looking for a business like yours.
How to improve your SEO?
There are many different levers to improve your SEO. The most well-known are content creation and link building (netlinking).
How to learn SEO?
Learning SEO is always challenging. But here are some tips: read blogs – don’t limit yourself to French content – follow quality newsletters – attend bootcamps – watch SEO YouTube videos – take SEO training courses. And finally, cross-reference resources, keep an open mind and practice. This blog is a great way to learn natural SEO step by step.
How to become an SEO professional?
If you want to become an SEO professional, whether as a consultant or employee in a company, the most common path is self-learning and SEO training. You can also study at a digital marketing school with an SEO specialization.