Outil SEO

Yoast

Découvrez Yoast : nos retours d'expérience, points forts, limites et alternatives.

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Yoast SEO pricing plans:

Free

€0

Premium

€99 /year

Plugin subscription

€229 /year

Offer

Yoast SEO provides a comprehensive range of tools to improve your site’s SEO, including readability analysis, XML sitemap generation, permalink optimization and much more.

Value for money

Yoast SEO — with its free version offering essential features and its premium version with advanced tools — offers excellent value for WordPress site owners looking to boost their SEO.

Available on…

WordPress

Section

Yoast SEO features:

SEO analysis:

  • Readability analysis to improve visitor engagement and content clarity.
  • Preview of how your page will appear in Google search results.

Meta tag optimization:

  • Precise adjustment of title tags and meta descriptions for each page
  • Adding structured data to improve page visibility in search results
  • Control over indexation settings for search engines

Content optimizations:

  • Readability analysis to make your content appealing to both users and search engines
  • Color-coded indicator (green, orange, red) showing the text optimization level of the page
  • Internal link suggestions to strengthen your site structure

Technical SEO:

  • Automatic XML sitemap generation to facilitate indexing by search engines.
  • Control over indexation settings for search engines.
  • Canonical link management to avoid duplicate content.
Aperçu

Yoast SEO in screenshots:

Yoast SEO is an all-in-one SEO plugin for WordPress. It offers a large number of tools to optimize your site for search engines.

Yoast SEO is a plugin that provides several features to improve your search engine ranking and increase your website’s visibility. It guides you step by step through content optimization using proven SEO techniques.

With Yoast SEO, you can:

  • Perform an in-depth analysis of your content to check its readability and structure.
  • Optimize your title tags and meta descriptions to make your content more appealing to users and search engines.
  • Automatically generate XML sitemaps and robots.txt files to facilitate search engine indexation of your site.
  • Create internal links to improve navigation and site structure.
  • Perform in-depth keyword analysis to find the most relevant terms for your content.
  • Manage redirects and site restructuring without losing traffic or rankings.

Yoast SEO is a popular choice among WordPress site owners due to its extensive features, ease of use and excellent value for money.

For a beginner in SEO with no particular ambition to go deeper, I’d say yes. Otherwise, is a better alternative.

To install Yoast SEO on your WordPress site, follow these simple steps:

  • Log in to your WordPress dashboard.
  • Click “Plugins” in the left menu.
  • Click “Add New”.
  • In the search bar, type “Yoast SEO”.
  • Click “Install Now” next to the Yoast SEO plugin.
  • Once installation is complete, click “Activate” to enable the plugin.
  • Yoast SEO is now installed on your WordPress site.

After installation, configure Yoast SEO to optimize your site. Here are a few recommended settings:

  • Open the Yoast SEO plugin in your WordPress dashboard.
  • Click the “Configuration” tab.
  • Follow the instructions to configure basic features, such as the setup wizard and advanced content analysis.
  • Customize settings to your needs, such as title and meta description parameters.
  • Configure advanced features, such as XML sitemaps and robots.txt files.
  • Save your changes.

Once initial configuration is complete, you can start using Yoast SEO to optimise your content and improve your organic search performance. Yoast SEO is designed to be easy to use, so if you have any questions or issues, you can consult the official documentation or contact customer support for assistance.

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