All the tools we use at C2S

Below you will find an always up-to-date list of the services and plugins we use on our WordPress sites and the tools used to appear on the first page of Google. Your success is our success! Unlike others, we only list things we actually use and always practice what we preach.

WordPress Hosting

We host all our sites with Kinsta. They combine Nginx, PHP 8.1, HTTP/3 and the fastest machines on Google Cloud Platform for unbeatable speeds! On top of applying a ton of optimizations through their own services (server-side cache, CDN, …). If you are tired of dealing with slow and unreliable hosting with horrible support, Kinsta is the provider you have been waiting for. Or simply, check out our in-depth Kinsta review.

WordPress Design: Themes & Page Builder Plugins

The Divi Theme (and its plugin)

Our sites are generally developed with Divi (like this one), it is a very good theme. It enables modern designs without too much effort with plenty of interesting features. Always combined with their builder plugin. All at a very affordable price and an unlimited license for an infinite number of sites.

The GeneratePress Theme (and its plugin)

In fact, we use it for all our new sites! Kudos to the developer, as it focuses on performance and keeping things lightweight. You will have no problem with Google’s Core Web Vitals when using GeneratePress. It is the ultimate theme for WordPress. GenerateBlocks allows you to design everything you can imagine in the same way as Divi and Elementor page builders, while focusing on performance and flexibility.

The Elementor Plugin with its Hello Theme

Elementor outperforms Divi in terms of design, features and lightness. However, this only applies to its paid PRO version, which is not always easy to pay for every year for small businesses. Their Hello theme, however, is free.

WordPress: Speed Optimization Plugins

WP Rocket

Our sites always use WP Rocket, integrating perfectly with Kinsta’s server-side cache. It allows minification of all the site’s code, and many other equally important things for a site’s performance. It is an indispensable extension. If site speed and your SEO are important to you, which they should be, buy this extension!

Perfmatters

I greatly appreciate using Perfmatters in addition to WP Rocket, although it has similar optimizations. But being a plugin that has focused on its lightweight nature, it integrates perfectly without overloading your site. What will it be used for? The speed problem with a WP site is always about plugins. This plugin allows you to disable them when you do not need them. But to truly understand its power and impact, read our article on optimizing WordPress site speed.

Cloudflare

We use Cloudflare Automatic Platform Optimization (APO) to boost sites! Cloudflare APO takes this to the next level with APO caching, so all requests go directly to the nearest Cloudflare edge server (images, CSS, JS and HTML) and also allows you to eliminate TTFB,.
Note: Kinsta will soon integrate the APO service for free for all its customers!

The Amazing SEO Tools

Babbar

It is impossible to overlook Babbar for any SEO professional today. Thanks to its BAS metric, Babbar Authority Score, you will finally be able to quickly evaluate the quality of a domain based on its authority and the semantic proximity of the links it has obtained. All this while also being able to calculate the induced force to obtain the best backlinks to match the thematic PageRank. You will also be able to quickly detect link networks to evaluate a domain.

SemRush

No need to introduce Semrush, it is a tool that any SEO professional must have at hand. Great keyword analysis, competitive analysis, keyword ideas, search intent analysis, to get content and backlink ideas from competitors (prioritize by calculating the induced force with Babbar 😉), complete audits, and much more. It is the indispensable SEO tool, the best toolbox.

Other SEO Tools:

There are many other excellent SEO tools, here is the list:
 

• inLinks
• YourTextGuru
• OnCrawl
• 1.fr
• Jarvis.ai
• ScreamingFrog
• cocon.se
• ahrefs
• …

WordPress: SEO Plugins

There are many SEO plugins to download on WordPress, here is what we generally use for our sites:
 

• Yoast SEO
• RankMath
• SchemaPro
• Imagify

UX & CRO

Hotjar

Quickly understand how users behave on your site, what they need and what they feel. Heatmaps, feedback and everything you need to do UX and CRO. It is the heavyweight in this field, no longer really needs an introduction, it is indispensable for any self-respecting website.

Create a Hotjar account, it is free..

If you would like to learn more about Hotjar.

Webflow

Webflow, the CMS that creates better sites than the others, and that directly integrates the best SEO optimizations

Imagine if it were possible to create the most beautiful websites in the world, without knowing how to code, with the best SEO optimizations directly integrated, in terms of speed, lazyload, in terms of technical SEO, schema markup, all on a server as powerful as Kinsta, for a total of $12 / month?

Welcome to Webflow.

Here is a page I created with Webflow, without code, and you probably will never see such a beautiful page: https://createur2site.fr/en/introduction-createur2site/

If you are a fan of automation, Webflow also works with Airtable, Zapier, and many others.

I have written a complete article on Webflow, as well as an article on Webflow vs WordPress, so feel free to check them out!twitterlinkedin