To learn SEO (search engine optimisation), it is essential to follow the domain experts who regularly share their knowledge and experience. Here are the influential people to follow to enrich your SEO skills.
Rand Fishkin
Rand Fishkin, Co-founder and former CEO of Moz, is an iconic figure in the SEO world. He is the originator of the famous Whiteboard Friday and has contributed to several books on SEO. Today, he leads SparkToro, a company specialising in audience analysis.
Danny Sullivan
Danny Sullivan is a veteran of search marketing, having worked as a specialist journalist before joining Google as Public Liaison for Search. He also founded Search Engine Land and organised major conferences on online marketing.
Barry Schwartz
Barry Schwartz, editor of Search Engine Roundtable and contributor to Search Engine Land, is a respected and influential voice in the SEO field, recognised for his ability to effectively communicate the latest industry trends and updates.
Neil Patel
Neil Patel is an entrepreneur and digital marketing expert. He is the founder of several SEO and online marketing tools, such as Ubersuggest and Crazy Egg. He frequently shares SEO tips and tricks on his blog and YouTube channel.
Aleyda Solis
Aleyda Solis is an international SEO consultant and founder of the Orainti agency. She is also a speaker and trainer, as well as co-founder of Remoters.net, a platform dedicated to remote work. She is very active on Twitter and regularly shares SEO resources and advice.
Marie Haynes
Marie Haynes is an SEO consultant specialising in recovery from Google penalties and quality algorithms. She runs her own agency, Marie Haynes Consulting, and frequently shares information on Google algorithm updates and other SEO-related topics.
Brian Dean
Brian Dean is the founder of Backlinko, a site dedicated to learning SEO and online marketing. He is recognised for his innovative link building and content creation techniques, and offers in-depth advice for improving natural referencing.
Bill Slawski
Bill Slawski is an SEO consultant specialising in the analysis of search engine patents. He is the founder of SEO by the Sea and regularly shares in-depth analyses of Google patents and algorithm developments.
Jason Barnard
Jason Barnard is a digital marketing professional, specialising in SEO and recognised for his research on Google’s Knowledge Graph. He is also the founder of Kalicube, a platform that optimises digital reputation management.
Olivier Andrieu
Olivier Andrieu is the founder of Abondance, a site dedicated to referencing and strategic intelligence. He is also the author of several books on SEO and online marketing. Following Olivier Andrieu provides information and advice in French on natural referencing.
Tim Soulo
Tim Soulo is the Chief Marketing Officer and Product Advisor at Ahrefs, an essential SEO tool. He is also the author of many articles and guides on SEO and content marketing. Following Tim Soulo will allow you to benefit from his expertise and advice to improve your referencing.
Olivier Duffez
Olivier Duffez is a French engineer specialising in SEO. He created WebRankInfo in 2002 to share his knowledge about how Google works and the associated referencing techniques. He also founded WebRankExpert, an SEO consulting company, and Ranking Metrics, a professional training company in SEO, SEA, web analytics, and social networks.
John Mueller
As a Senior Webmaster Trends Analyst at Google, John Mueller is a valuable source of information on how the search engine works and best practices in SEO. He is very active on Twitter and regularly hosts video question-and-answer sessions.
Matt Cutts
Matt Cutts is an iconic figure in SEO, known for having been the head of the webspam team at Google, where he played a decisive role in combating Black Hat SEO practices and educating professionals on Google’s algorithms.
Benjamin Thiers
Benjamin Thiers is a French SEO expert and author, currently Head of Content Marketing & SEO Expert at Digimood. He has also published several books on natural referencing, including “Ce que Google Veut” and “La Boîte à Outils du SEO”.
Conclusion
By following these SEO experts, you will be able to keep up to date with the latest trends and best practices in natural referencing. Do not hesitate to follow them on social networks, consult their blogs and websites, or for some, their SEO newsletters, as well as follow their training sessions and conferences to deepen your SEO knowledge.