Creating a blog is today something relatively simple and accessible for anyone with a computer and an internet connection. However, the choice of your solution upstream greatly depends on your future success and must be carefully thought through. Indeed, the choice of your CMS is crucial if you have ambitions, which will prevent you from becoming discouraged along the way. Let us look together at the best solutions to create your website.
The CMS to Choose
A CMS allows you to manage a site easily with clicks and “drag-and-drop” rather than by writing lines of code. These are also called no-code tools. They allow not only anyone to create a website, but also to save precious time. In other words, you simply write as you do in Word while generating a web page.
The choice of your CMS must not be left to chance. For this, I recommend the best solutions that have proven themselves:
- WordPress.org
- WordPress.com
- Webflow
- Wix
WordPress.org
WordPress.org is very certainly the WordPress you all know. It is a CMS that allows you to edit and create a site easily while being open source and free. WordPress was originally a tool dedicated solely to blog creation. While today it is possible to create any type of website with it, it remains the number-one solution for creating a blog.
To create a WordPress site, you will need a domain name and hosting to create your blog online. Even if WordPress.org is not always the simplest for a beginner, it is probably the best solution.
WordPress.com
WordPress.com is different from WordPress.org — even if it appears identical, the features are reduced. However, you will not have to worry about finding hosting and a domain name since WordPress.com is a SaaS tool, not open source, using WordPress in a fully managed formula. If you are not ready to invest a lot of time and WordPress.org frightens you, nothing stops you from starting with the SaaS solution. Moreover, there is a completely free plan to get started.
Webflow
Webflow is undoubtedly the most modern site editor of recent years. It is a SaaS tool, meaning that just like WordPress.com you will not need to worry about hosting. Moreover, it has a completely self-managed solution, which saves you from continuously updating as with the WordPress (.org or .com) solution. While Webflow is probably the best tool, it is also the most complex for a beginner, even though the CMS requires no lines of code. If your blog needs to be very visual, this revolutionary web design editor will more than satisfy you, as will its ability to create a very effective blog.
Wix
Wix allows you to create websites extremely easily — that is its strong point. Unfortunately, you will quickly discover that the tool has a great many limitations. Although they are trying to improve, it will very certainly not be able to provide what you want in the future. Whether it is its uninspiring business model, its slow hosting, or its weak ability to be ranked on Google, you will certainly end up regretting it or having to start over with another editor.
The Quality of Articles
If something is truly indispensable for any blog, it is the quality that your articles must have — whether editorial, orthographic, or the relevance of the text. The success of a blog is about creating inseparable content that people look forward to reading, whether for SEO or user experience. If articles are not interesting, a blog has no reason to exist. You will also need to be careful not to lose your way and to maintain consistency. If you want a catch-all blog for any kind of news, that is possible; if you want to write about cooking and technology, that does not work.
Share Your Blog
Once your blog is set up along with its first articles, it will be wise to make your site visible. Here are the best techniques to make your blog visible to internet users:
Master Natural SEO
Natural SEO optimisation, called SEO (Search Engine Optimisation), allows you to appear on the 1st page of Google. If you did not know, when you do a search, Google suggests millions of results to you. The 1st page is not easy — you will need to optimise your SEO! It is natural only in name: if you do not take care of it, not only will you write articles that no one is searching for, but you will also never achieve a single visit. Thus, more than 90% of websites receive no traffic!
Moreover, creating a blog is the cornerstone of good SEO. Indeed, the good news for you is that Google indexes blogs better — which is actually why even online clothing shops write blog articles.
If you want to be indexed, think above all about creating quality articles and being consistent.
Social Media
If you want to create a blog, you already have the content to post on your social media. However, make sure to find the right ones for you. If you write lawyer-to-lawyer articles, LinkedIn would surely be more effective than Instagram. Do not retain all social networks. It is far more relevant to be present daily on 2 or 3 networks at most than to do none of them properly. Finally, even if your content is already made, it is not simply a matter of sending your articles with the page link: you must create a community, answer questions, be often present in discussions, join Facebook groups, etc.
Connect With Others
You have probably already heard that the secret to success is to build relationships. This is also the case for the visibility of your blog — whether joining Facebook groups (and being active), creating articles on other sites, calling on influencers, and much more.
Monetise Your Blog
The best way to generate money with a blog is to place affiliate links in your content. Most SaaS tools or even large e-commerce sites like Amazon allow you to generate money if a person takes an action on the site thanks to yours. For example, the majority of people favour using the Wix tool simply because it is easy to sell due to its simplicity. Thus, every time someone clicks on the tool, a cookie tracks you, allowing the blog in question to be paid.
Another solution is to set up advertising banners. It is possible to sell spaces to brands, but the simplest when you are not yet very well-known is to use Google Adsense. Once Google Adsense is set up, banners will automatically display based on users, allowing you to generate money for each click.