Are you hesitating to redesign your WordPress website? Here are five compelling reasons to rebuild your site — along with some advice to make your future site a real success.
1. Reposition your brand for the future
When we think about a redesign, we immediately think about the overall visual identity of the site. And rightly so — one of the main benefits of a redesign is bringing your design up to date so you don’t fall behind your competitors. If that’s what you had in mind, you’re on the right track! The impact of a modern design plays a considerable role in retaining visitors and clients alike.
2. Improve your Google rankings (SEO)
Organic search is a significant asset for any business looking to grow. Google still dominates digital marketing by a wide margin over social media and other channels. Being present on Google means attracting highly qualified clients who are actively searching for your services. A redesign is an opportunity to revisit your SEO strategy — and even to use advanced techniques like the semantic cocoon to outperform all your competitors!
3. Improve the speed of your WordPress site
Site speed plays a crucial role in your online success. According to Google, a 0.1% increase in speed can sometimes boost conversions by 8%. Even more significant: reducing average load time from 3.5 to 2.5 seconds can bring a +27% increase in conversions. And improving your site’s speed can also boost your Google rankings! Ready to transform your site into a fast-loading machine?
Feel free to read our article on creating a WordPress site and leverage our tips — including using the theme for a super-fast site.
4. WordPress security
If you’re running an old version of WordPress with outdated plugins, there’s a chance you can’t update them without breaking your site. Unfortunately, leaving them outdated exposes you to serious security risks. Hackers launch an attack on average every 39 seconds — that’s more than 2,240 attacks per day on websites. There’s plenty to worry about.
If you plan to redesign your site, a great option would be to migrate to Kinsta. Kinsta is a hosting solution built exclusively for WordPress that can easily cut your page load times in half while adding a substantial layer of security.
5. Revisit your overall strategy
Maybe you want to switch CMS, rethink your copywriting, or rebuild your entire storytelling. A redesign is the perfect moment to add tracking tools, implement A/B testing technologies, and set up heatmaps. There are so many things you can do while you’re at it.
How to do a redesign the right way?
Unfortunately there’s no one-size-fits-all playbook — it all depends on your goals and ambitions. You might simply refresh your design without worrying about SEO, or focus entirely on organic search. Either way, here are my two key pieces of advice:
- Work with a WordPress freelancer or a specialized agency
- Do not change your URL structure or the text of your existing pages (to avoid destroying your organic traffic)
If you want to improve your copy, only a professional with visibility over your full site can advise you on what can be safely changed — and what must be left untouched.
Want to redesign your site?