Here is a fascinating topic: automatic text generation for improving your SEO and, more broadly, your content strategy for digital marketing. While no AI yet exists that can write full articles from A to Z without human input, these tools will save you an enormous amount of time — and in some cases, even help you write better.
Why AI in content writing is crucial
These tools don’t replace the work of writers — they assist them.
Here is an infographic from Semji to illustrate the point:
Writing hundreds — or even thousands — of articles takes an extraordinary amount of time. And you need to do it if you want to outperform your competitors (or even just keep up with them). Content creation is slow and expensive. Optimizing even just 30% of the writing process with AI-powered writing tools can save tens of thousands of euros very easily.
Content production by the numbers
Major brands have clearly understood the importance of a content strategy. In numbers, the volume of content produced annually is staggering:
And it pays off:
Content marketing strategy is now a priority in the budget allocation of any company with an online presence:
AI technologies and writing assistance tools help you both generate ideas and boost productivity. Moreover, the SEO side can be somewhat delegated to tools like Semji, which handle the tedious on-page SEO aspects, freeing you to focus on producing better content.
The benefits of AI for a blog
In any case, content generation tools like GPT-3 save an enormous amount of time. But using AI-powered, SEO-focused tools multiplies productivity even further. Let me explain.
Take Semji as an example. As you write, a panel on the right side takes into account all the best practices for on-site SEO related to SEO copywriting. As you write, you can instantly see if your title is too long, if your target keyword is present, if the content length is adequate compared to your competitors, etc.
On top of that, you can automatically generate text like introductions or headlines.
Since the tool is designed for SEO, topics are based on the SERP and user questions (PAA). Everything is directly optimized for organic search.
Semji claims their tools increase writing speed by 6x, while also improving the SEO optimization of content.
5 Reasons to use AI in SEO
In summary, here are the main reasons to use AI to boost your organic search performance:
- AI analyzes audience, search intent and a wealth of data for a target keyword to optimize SEO during the writing process
- AI understands better how to optimize your content, as well as images and illustrations — and can obviously do so automatically and very quickly
- Content has a higher chance of being relevant and contextual
- AI can easily generate new content ideas
- You can spend more time on content development rather than SEO mechanics
The limits of AI for text generation
Today, no tool is infallible — and no tool is designed to generate a full multi-thousand-word article in one shot. While this may become possible in the future, current AI tools generate content sentence by sentence, with a human monitoring the process to make sure the machine doesn’t go off the rails.
Technology is evolving fast
This type of algorithm can be quickly evaluated in terms of power by its number of parameters (transformers). When BERT — a Google search engine algorithm for understanding search intent — was released, it had 340 million parameters. GPT-3, one of many text generation tools, has 175 billion.
In the near future, AI will likely be at the core of every process within any SEO agency for content marketing.
On a chart, the exponential growth of these technologies becomes even clearer:
10 AI tools for content marketing
There are many writing assistance tools for SEO — including AI tools capable of generating text for you, optimized for search engines. While Semji has been mentioned several times, I recommend reading our article on the 5 best AI tools for content generation to make the right choice.
Here is a non-exhaustive list of proven tools:
- Zloop
- Claude
- ChatGPT
- Jarvis.ai
- YourTextGuru
- Semji
- copywriting-ai
- contentbot.ai
- surferseo
- rytr.me